Beer Lawyers
Marketing strategy and execution optimised with HubSpot
Bierman Advocaten, located in Tiel, offers legal services to entrepreneurs, (government) organizations, and individuals throughout the Netherlands. The firm is known for its multidisciplinary approach and specialisation in restructuring, providing solutions that work in the short and long term.
Bierman Advocaten faced a marketing strategy lacking strategic direction and control. The main challenges included defining a clear strategy, initiating effective marketing activities, and enhancing the website and professional brand image.
- Developed a strategic marketing plan for targeted and focused marketing efforts.
- HubSpot CRM and marketing tools set up and onboarding for integrated marketing management.
- Content clusters and pillar pages created to enhance SEO and increase visibility.
- Workflows implemented for events to automate marketing activities.
- The marketing department supports to operate independently and to effectively use the new tools.
Results
- A strategic approach to content marketing, ensuring consistent and targeted marketing efforts.
- Successful lead campaigns that have contributed to the growth of the client base.
- Top 3 positions in Google for key search terms, significantly increasing the online visibility of Bierman Advocaten.
- The marketing team now handles all tasks in-house, effectively utilising HubSpot.
- Non-marketing colleagues are also actively involved in and connected to marketing activities, fostering a more integrated approach within the firm.
- Activating the existing network of clients and relationships, which is crucial for law firms.
With the help of Webwonders, we can now independently manage and expand our marketing activities.
The path to organised marketing
Bierman Advocaten, a medium-sized law firm located in Tiel, serves entrepreneurs, (government) organizations, and individuals throughout the Netherlands. The firm is known for its multidisciplinary and personal approach, with a strong focus on restructuring. Through knowledge of various sectors and relevant specializations, Bierman Advocaten provides solutions that work, both in the short and long term.
While Bierman Advocaten is renowned for its effective legal services, the firm lacked a clear direction and control in their marketing strategy. They needed a strategic plan to structure and professionalize their marketing activities, along with an improved website that would effectively represent their brand.
Webwonders was brought in to address these challenges. We started by developing a strategic marketing plan that provided direction and structure to Bierman Advocaten's marketing efforts. This plan laid the foundation for further actions, such as setting up and onboarding HubSpot CRM and marketing tools. These tools enabled the integration and more efficient management of marketing and sales processes.
An important part of the transformation was the creation of content clusters and pillar pages to enhance SEO and increase visibility on key search terms. Additionally, we implemented workflows for events to automate and streamline marketing activities. We also supported the marketing department to operate independently and make effective use of the new tools and strategies.
In a short period, Bierman Advocaten saw significant improvements in their marketing results. They achieved top 3 positions on Google for important search terms, significantly enhancing their online visibility. Successful lead campaigns contributed to the growth of their client base. The marketing team now manages all activities independently with effective use of HubSpot, and non-marketing colleagues are also actively involved in marketing activities, leading to a more integrated approach within the firm.
The collaboration with Webwonders has transformed Bierman Advocaten into a well-organized marketing and sales machine, ready for further growth and expansion.
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