Carmeleon
An advanced, automated web and marketing solution
Founded in 2010, Carmeleon, a family business, has quickly established itself as a key player in the car insurance and financing industry in the Netherlands, with a focus on user-friendliness and enjoyable sales of additional products. Carmeleon approached Webwonders to enhance its digital visibility and communication, aiming to strengthen technical support for multiple websites, expand the dealer network, and gain deeper insights into marketing and customer engagement.
- Implementation of an Umbraco Multisite solution for easy management of multiple websites.
- Integration with external systems for seamless operations and customer interactions.
- Implementation of HubSpot for content creation, lead campaigns, and effective communication with dealers.
- Development of three buyer personas to deepen customer insights and optimise the customer journey.
- Creation of a content calendar and execution of content creation to support the brand values.
Results
- Successfully launched websites within a unified management system, with an enhanced user experience and brand identity, thanks to the powerful Umbraco templating tool for streamlined content creation and management.
- Webwonders act as a reliable technical point of contact for technical challenges and the integration of both internal and external systems.
- Significant increase in traffic and enhancement of dealer communication, driven by marketing campaigns and comprehensive marketing support, including digital design work facilitated by HubSpot CRM.
Webwonders transformed our digital presence, bringing together numerous websites under one roof for a seamless user experience and brand consistency.
Innovation and customer orientation in car insurance and financing
Carmeleon, a family business founded in 2010, has specialised in car insurance and financing. Driven by the vision of accessibility and affordability, the company responds to the growing need for personalised solutions. Thanks to a customer-centric approach, fast digital processes, and a focus on sustainability, Carmeleon has quickly evolved into a strong player in the Dutch automotive sector.
From the outset, Carmeleon has focused on digital innovation and fully paperless operations. With automated acceptance processes and swift claims handling, the company understands the language of the automotive sector and the needs of dealers and car sellers. This emphasis on simplicity and efficiency enables it to compete with larger players, while the flexible organisational structure and ambitious culture ensure agility and innovation.
The collaboration with Webwonders has further accelerated this digital transformation. By enhancing Carmeleon's digital presence and optimising the dealer network, the company has gained deeper insights into customer behaviour and market trends. This has resulted in improved operational efficiency and a stronger foundation for future growth and innovation.
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