Ceva Swine
Ceva launches knowledge platform for pig farmers in HubSpot
Ceva Santé Animale was looking for a way to make their knowledge about pig health more accessible to Dutch and Belgian pig farmers. The goal was to create an informative microsite within the existing HubSpot environment, fully aligned with the brand identity, allowing the marketing team to independently publish content.
- Page and blog templates set up in HubSpot, tailored to the corporate identity.
- Microsite set up within the existing HubSpot environment.
- Expansion of existing HubSpot themes for consistent visual structure.
- Training and guidance for the marketing team on independent content management.
- Multilingual setup for the Netherlands and Belgium.
Results
- Informative microsite live: A knowledge website for pig farming in the Netherlands and Belgium with information on conditions, prevention, and diagnostics.
- Independent content management: The marketing team manages the site and independently publishes new content.
- Enhanced visibility: Through the strategic use of content, Ceva is more easily found on relevant search terms in the sector.
We can now quickly publish content ourselves and respond to developments in the sector.
Practical knowledge sharing as a strategic channel
Ceva Santé Animale operates globally in veterinary pharmacy and has been involved in the Dutch market for over 20 years. Within the pig farming industry, Ceva is a well-known player, offering products and expertise that meet the needs of modern businesses. To more effectively share their expertise, there was a desire for a central, user-friendly knowledge site for pig farmers in the Netherlands and Belgium.
Webwonders developed an informative microsite within Ceva's existing HubSpot environment. We worked with and expanded existing themes, as well as created new page and blog templates in the recognisable Ceva style. The site provides information on conditions, preventive measures, news, and the option to request diagnostics.
In addition, we trained the marketing team to independently use HubSpot. Thanks to the multilingual setup, Dutch and Belgian visitors can now easily access relevant information. This provides Ceva with a future-proof content platform that aligns with their broader marketing strategy.
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