Metal Business Club
From Chaos A.D. to organization with HubSpot
The Metal Business Club (MetalBC) is a unique business club for metal music enthusiasts. What started with a successful beginning has grown into a thriving community expanding from the Netherlands to Belgium and Germany. MetalBC organises events at major metal festivals in the Benelux region and is a well-received guest at various occasions.
MetalBC lacked insight and overview in member and lead management, which was handled through inefficient Excel lists without a central data point. The key needs were a clear strategy, a suitable CRM system, and advice on process optimisation and marketing automation.
- Onboarding and implementing HubSpot as the new CRM system.
- All individual contacts and companies have been imported into the CRM and organised in a clear manner through subdivisions.
- Email automation set up to streamline communication and make it more efficient.
- Landing pages and registration forms created for lead generation.
- Provided support and advice for process optimization and marketing automation.
Results
- Overview of members, leads, registrations, and who can be targeted when.
- All leads visible in different customer phases.
- The team can independently manage email marketing and lead capturing.
- Improved insight and overview thanks to a centralised system, increasing efficiency and enhancing decision-making.
- Everything prepared for the next step: full automation of invoicing and payments in HubSpot.
The growing Metal Business Club needed structure in our data. Webwonders provided us with impartial advice on Hubspot and helped us make thoughtful use of the CRM and marketing features.
MetalBC's transformation to efficient membership management
The Metal Business Club, a business networking club that brings together entrepreneurs who love hard music, had a promising start. However, what was lacking was an effective system for managing their rapidly growing membership and leads. The use of Excel spreadsheets was no longer sufficient and resulted in a lack of overview and insight.
Webwonders (with two founding members of MetalBC among its ranks) was brought in to address these challenges. We started by defining a clear strategy to streamline the marketing and membership management processes. The implementation of HubSpot as the new CRM system was a crucial step. All individual contacts and companies were imported into the CRM and organised through subdivisions, creating a central and reliable data point.
In addition, we set up email automation to streamline and make communication more efficient. Landing pages and registration forms were created to enhance lead generation. These solutions led to a significant improvement in how MetalBC manages their members and leads.
Thanks to the implementation of HubSpot, MetalBC now has a clear overview of their members, leads, and registrations. They can precisely see who needs to be targeted when, and all leads are visible in different stages of the customer journey. The team is now able to independently manage email marketing and lead capturing, increasing overall efficiency. The next step is the full automation of invoicing in HubSpot.
The collaboration with Webwonders has transformed MetalBC from an organisation with chaotic data management to an efficient and organised business club. This transformation enables MetalBC to continue their growth and serve their members even better.
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