Paul Meijering
From outdated website to a future-proof platform with Umbraco 13 and HubSpot
Paul Meijering supplies high-quality stainless steel and nickel alloys worldwide to customers in various industries. Despite the company's reputation for quality and customer focus, their website was lagging behind the needs of their international clients. The site was running on an outdated version of Umbraco, had a confusing multilingual structure, and lacked a CRM integration for efficient lead follow-up.
The main requirement? A modern, user-friendly website that not only better serves international clients but also simplifies internal management.
- Website completely rebuilt in Umbraco 13 for a stable, future-proof foundation.
- HubSpot implemented as the central CRM system for streamlined lead management.
- All forms on the website linked to HubSpot for immediate and efficient lead follow-up.
- New visual blocks and a fresh, modern design have been added for an attractive presentation that aligns with the brand identity of Paul Meijering.
- Provided support and advice for process optimization and marketing automation.
Results
- Always up-to-date: The website stays automatically current thanks to Umbraco Cloud.
- Improved speed and performance: With Umbraco 13 and modern front-end techniques, the site loads faster and provides a smooth experience for visitors.
- Insight into leads and customer data: The HubSpot integration ensures efficient and centralised lead management.
- Enhanced user experience for an international audience: The multilingual setup ensures clear, accessible content for customers worldwide.
- Consistent brand appearance: A professional, fresh design that reinforces Paul Meijering's market position.
Thanks to the integration with HubSpot, we now have a much better understanding of our customer interactions and can follow up on leads immediately.
A future-proof website for international growth and efficient customer management
Paul Meijering is internationally active in supplying high-quality metals to industries such as chemistry and mechanical engineering. The old website no longer met modern standards and posed challenges: the multilingual setup was confusing, navigation was difficult, and without CRM, there was no overview of leads. The goal was clear: a future-proof, customer-centric platform that is easy to manage.
Webwonders started by identifying the key bottlenecks and devised a plan to rebuild the website into a robust, future-proof platform. The new website was built in Umbraco 13 and integrated with HubSpot as the central CRM system. By linking all forms to HubSpot, Paul Meijering can now easily manage leads and follow up on customer interactions. To better serve the international audience, the content was structured and supplemented with automatic translations via OpenAI, ensuring the website is always up-to-date and internationally accessible.
The result is a faster, customer-centric website with a modern look that is easy to manage, positioning Paul Meijering for further growth.
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