Umbraco Personalisation and A/B Testing

Personalising online content is crucial for effective marketing. By sharing relevant and personalised messages, you create a connection with your target audience, which ultimately leads to more conversions. Every visitor goes through a'customer journey'. By recognising which stage the visitor is in, you can lead them to conversion with better, more relevant content.

When evaluating a CMS platform, the total cost of ownership, including the return on investment (ROI), should be considered. Umbraco Cloud stands out here by not only delivering a superior development process, but also by enabling organisations to achieve a quick ROI of just 3-6 months. This is made possible by the platform's built-in tools and features, such as automatic updates and integrated development and staging environments, which lead to an accelerated time-to-market and thus lower project development costs.

Umbraco Cloud goes beyond being a simple cloud platform. It builds on the power of Umbraco CMS and relieves businesses of many technical worries, allowing them to focus on creating high-quality content and functionalities. This means no hassle with server maintenance, security or performance optimisation.

Unlike some traditional CMS solutions, which can be limited by hardware, Umbraco Cloud uses the latest cloud technologies. This allows businesses to set up a future-proof website that is both dynamic and responsive with just a few clicks. A platform that grows with your organisation and helps you achieve your business goals faster.

Umbraco makes personalising content simple. You can easily view content for all your visitors, including exceptions created for specific personas or stages of the customer journey. There are two main forms of personalisation:

Explicit Personalisation: Here you rely on clear information about your visitors, such as when they visit a specific page or the device they use.

Implicit Personalisation: This form of personalisation leans on more subtle signals, such as recent clicks, pages visited and behaviour on the site.

Besides personalisation, Umbraco also offers tools for A/B testing. This allows marketers to test different versions of a web page and see which performs best. By constantly testing and optimising, businesses can ensure they are always providing their audience with the most effective content.

Whether you want to tailor your content to the needs of your audience or test different pages for optimal results, Umbraco has the tools to improve your online marketing.